Initially skeptical about pricing policies, I watched countless brands struggle with retailers undercutting their products. Much to my surprise, manufacturers actually hold significant power – they can pull their products from store shelves when retailers ignore minimum advertised pricing rules. The story of MAP pricing caught my attention when luxury brands started using it to …
Looking back at my career journey, one truth stands clear – taking full responsibility changed everything. Yet responsibility alone never told the whole story. The real game-changer came from understanding the subtle but crucial difference between accountability and responsibility in business settings. Many teams I’ve worked with struggle with this distinction. They spend precious time …
Product Qualified Leads (PQL) fascinate me with their impressive track record – they can achieve conversion rates of 20-30% in B2B SaaS businesses. My experience with PQLs has shown they’re quite different from traditional qualification methods. These leads actually experience meaningful value through free trials or freemium models before becoming prospects. Looking at successful companies …